About this brand

Fogg, a deodorant and fragrance brand by entrepreneur Darshan Patel’s Vini Cosmetics, retained its top spot in the Indian men’s deodorant market this year according to data from Nielsen as reported by ET Bureau. The data was taken from sales from January to September, 2018.

Fogg was followed by Engage by ITC. The business’ personal care products business divisional chief executive, Sameer Satpathy, reported that Engage, launched several year ago, is a leader in the women’s segment as well. Satpathy also reported that Engage’s constant innovation such as launching “pocket perfumes” has allowed for fast growth. Engage has a market share of 10.5 percent and reported sales of Rs 298 crore and 30.6% value growth over last year, according to Nielsen data.

Make your stand from the very beginning with FOGG. Try the wide range of collections from FOGG, smell good, and feel good to make your Insignia.