About this brand

L’Oréal is the archetype of the “Beauty Pure Player” – nothing but Beauty, for all types of Beauty – and our unique expertise acquired over 110 years, allows us to understand, in extreme detail, the desires and aspirations of consumers all around the world.

Our brands are from all cultural origins. A perfect blend between European, American, Chinese, Japanese, Korean, Brazilian, Indian and African brands. We have created the world's most multi-cultural brand collection, and it remains unique in the industry.