About this brand
MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.
In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers.