About this brand
Revolution serves to represent and champion a diverse set of customers. In an industry where beauty norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born.
Back in 2014, diversity was still a niche concept. Inclusivity wasn’t very high on brands’ agendas. A small disruptor, then named Makeup Revolution, emerged with a clear concept – to challenge existing standards and democratise an industry which plays a key role in defining society.
Revolution Beauty’s brands include:
• Revolution (formerly Makeup Revolution) is the first brand within the portfolio, having launched in 2014. Known for high quality makeup with innovative formulations that rival prestige brands, such as Conceal & Define Foundation and Concealer available in 50 shades
• Revolution PRO offers a curated collection of hero cosmetics for the person looking for a sophisticated product edit
• I Heart Revolution celebrates the fun, playful side of the beauty world, with unique products and quirky packaging.
• Revolution Skincare offers high quality, targeted solutions for the person that takes skincare seriously. Better skincare. Better makeup.
• Makeup Obsession is the feel-good addition to your makeup bag with positive affirmations covering trend-led power palettes and for the social world.