About this brand

WAFL – Started in Russia is the first International Fast Food Brand with a menu containing both Sweet and Savory waffles. We serve the best desserts and snacks in mouthwatering, wholesome and keenly stylish way. We franchised the brand and made our presence in Russia, Mongolia, Bangladesh, Nepal, Sri Lanka, Belarus, Kazakhstan, India and Lebanon. Delivering the most extensive and unique menu items, we have rocked everything that you know about snacks, desserts and beverages.

The first cafe was opened in Russia by Russian brand Вафельница in 2009. The cafe has gained widespread popularity and fame. In 2012, the franchise was launched and by 2017, about 130 franchises were sold in the CIS countries. To enter the international market in 2017 was re-branded from Вафельница to WAFL. In the same year, the brand started international expansion and got a high demand and high results in SAARC countries. In 2019, an operating office was opened in Dhaka, Bangladesh and more than 13 cafes under the WAFL brand will be opened within 5 years in different regions of Bangladesh.

Development of recipes, customization as per local market demand and taste with selected vendors and branded equipment, supported with market analysis & research that’s what we’ve done and within 2 years over 50 WAFL outlets were opened all around the world and the most prospective and with unpredictable potential South Asia.

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